Globalization
1983년 미국에서 등장한 용어
정치, 경제, 문화 등 사회의 여러 분야에서 국가 간 교류가 증대하여 개인과 사회집단이 갈수록 하나의 세계 안에서 삶을 영위해 가는 과정
기업의 단순한 다국적 기업의 측면에서 확대되어 생산과 유통 등에서 규모의 경제, 국가 간 경제통합화 등의 현
2) SWOT
Strengths
Coca Cola is an extremely recognizable company. Popularity is one of its superior strengths that are virtually incomparable. Coca Cola is known very well worldwide. It's branding is obvious and easily recognized. Things like, logos and promos shown on t-shirts, hats, and collectible memorabilia. Without a doubt, no beverage company compares to Coca Cola's social popularity s
Planning
Jinyoung Park is trying to make
singer’s local debut
around Park (Song writer)
Korean Resource ▶ American Style
Idol Star->Real Musician (Sing a song Writer)
Various genre
Control and manage their private life
Contents Business : Service Part (Music, Cartoon, Game, Movie, Character, Broadcast)
Recently, it’s interested in Contents Business
Especially
1. Introduction
1.1. Brief Introduction of Coca Cola
Founder : Asa Griggs Candler
Year founded : 1892
Corporate Headquarters : Georgia Atlanta
Gross Assets : 48.7 billion dollars (2009)
Employees : 13,9600 (2010)
Subscribers Worldwide : 200 nations / More than Billion bottles in a day
Ⅰ. Business Information
Company name : SPRINGBOK SPORTSWEAR
1) ABOUT SPRINGBOK Sportswear
SPRINGBOK Sportswear is a South Korea based clothing manufacturer, specializing in the manufacture and supply of sportswear, jackets and corporate clothing. SPRINGBOK Sportswear was established in 2012.
Our factory and sales outlet, as well as our newly opened showroom, are situated together in
Korean coffee market size
Korean coffee market size
(Criteria: the first half year of 2011)
2,000 billion won
Coffee mix market
- 1,100 billion won
중략
Dong Suh Food
Dong Suh Food Co., Ltd
Manufacturing & selling corporation
-Cereal, grain tea, coffee
Headquarter : Mapo-Gu, Seoul
CEO : Changhwan Lee, Tomas
Foundation date : 1968. 5. 23
1970 Launch the first pr
This paper is all about introduction Pororo and its strategies. Korea, our economy is dependent on exports, but traditionally only on heavy chemical industry. Because of this, entertainment industry was ignored in Korea. The Korean Wave has sparked a fad for Korean movies, dramas and pop music nowadays, also animation industry. So, we are talk about Pororo, a trailblazer in the field of animation
China’s role as strategy Outpost
Past - production and processed outpost
Present - needs for updated comparability
setting up new construction of factory because of price comparability
Future - low cost structure outpost
expected more promising outpost
2. Localization advantages
- low cost - labor, factory site price,
Characteristic
Online game
a game played over computer network
Charging system: Stable income
Impossible to copy
Long lifecycle
History
Founded in March, 1997
1998: Launched Lineage
2000: Registered in KOSDAQ
2001: created US subsidiary NC Interactive
2008: Launched Aion in Korea
The competition in Korea market has been worse
NC soft and other companies have been enter overse
2. NC Soft
1) History
NC Soft is an online computer game company that founded in March 1997 by T.J. Kim, a business software developer and author of the Korean word processor Hangul. In September 1998, NC Soft launched its first and most popular game, Lineage. Lineage was the first MMORPG to exceed the record of 100,000 concurrent users for the first time in Korea. The success of this game help